How to find the right audience for your social media marketing spend

2020-07-06T14:58:07+00:00July 6th, 2020|Categories: How To|Tags: , , , , |

How to find the right audience for your social media marketing spend Paid social media advertising is one of the quickest and most effective ways of reaching your target audience. At a time like Christmas, you want to reach your customers where they are most comfortable, so targeting them on their favourite social [...]

How to set up your first webinar

2020-07-06T14:52:31+00:00July 6th, 2020|Categories: How To|Tags: , , , , , |

How to set up your first webinar The ability to host webinars has to be one of the greatest benefits of the internet. Webinars just have so much flexibility and so many uses for brands and organisations to convey information, from HMRC offering webinars on self-assessment to self-employed workers, to companies using a [...]

Using video to boost social media engagement

2020-06-26T07:48:18+00:00June 26th, 2020|Categories: How To|Tags: , , |

Using video to boost social media engagement Online videos may have started as a bit of a quirky gimmick, but they are now firmly established as one of the cornerstones of social media and using them well can really boost engagement with your brand. As with most aspects of social media, there are some [...]

Boosting your customer list with online competitions

2020-01-14T09:57:14+00:00January 14th, 2020|Categories: How To, Technology Trends|Tags: , , , |

Boosting your customer list with online competitions Online competitions can be a very cost-effective way for small companies to boost their customer lists. In principle, they are very simple to run, but in practice, there are some key points you should always remember before you launch one. Decide on your channel before you do [...]

Google+ has a data breach that could lead to its downfall

2020-01-02T15:52:53+00:00January 2nd, 2020|Categories: Cloud Services|Tags: , , , , |

Google+ has a data breach that could lead to its downfall Contrary to popular belief, not everything Google touches turns to gold, Google+, for example, has long struggled – outside of a very niche audience – and it’s an open question as to why Google has kept the service alive for so long, [...]

Don’t get ‘cyber-mugged’ on holiday this summer

2019-01-02T17:29:41+00:00January 2nd, 2019|Categories: IT Security|Tags: , , , , , |

Don't get 'cyber-mugged' on holiday this summer At this time of year, it’s all about going away on holiday and having the time of our lives. These days, our phones and other devices are integral to our vacation experience, whether that’s Instagramming pics of the local architecture or checking Twitter on the beach. We [...]

Small business networking tools

2018-06-20T12:58:00+00:00June 20th, 2018|Categories: Cloud Services, Technology Trends|Tags: , , , , |

Small business networking tools While we may all know that the most powerful connections are forged in person, this is 2018 and that means that many of us will be doing a lot of our networking online. In fact, businesses on lower budgets may do all of their networking online. That being so, here [...]

Integrated business planning

2018-03-23T12:32:02+00:00March 16th, 2018|Categories: Technology Trends|Tags: , , , , , |

Integrated business planning The move towards greater integration in business has been one of the key trends of the 21st century. While companies do tend to be divided into departments that reflect specific areas of expertise, these areas increasingly have the nature of “centres of excellence” rather than self-contained business silos. There is a [...]