Microtargeting for marketers

2018-08-01T11:38:56+00:00August 1st, 2018|Categories: Technology Trends|Tags: , , , |

Microtargeting for marketers The word “microtargeting” has acquired rather sinister connotations of late, thanks to the political scandal from which Facebook is currently working to extract itself. Like many scandals, however, the issue is not actually the approach itself, but how it was used. So, as well as targeting potential voters with political [...]