How to find the right audience for your social media marketing spend

2020-07-06T14:58:07+00:00July 6th, 2020|Categories: How To|Tags: , , , , |

How to find the right audience for your social media marketing spend Paid social media advertising is one of the quickest and most effective ways of reaching your target audience. At a time like Christmas, you want to reach your customers where they are most comfortable, so targeting them on their favourite social [...]

How to set up your first webinar

2020-07-06T14:52:31+00:00July 6th, 2020|Categories: How To|Tags: , , , , , |

How to set up your first webinar The ability to host webinars has to be one of the greatest benefits of the internet. Webinars just have so much flexibility and so many uses for brands and organisations to convey information, from HMRC offering webinars on self-assessment to self-employed workers, to companies using a [...]

Marketing vs GDPR: What You Need to Know about Using Data

2020-06-30T16:29:20+00:00June 30th, 2020|Categories: Compliance, IT Security|Tags: , , , , |

Marketing vs GDPR: What You Need to Know about Using Data Decisions have always been driven by data, it’s just that right now the world generates unprecedented amounts of data and we have access to a host of (relatively) new tools to slice, dice, quantify and analyse it. At the same time, however, [...]

Keep consumers on side with strong brand values

2020-06-22T12:16:15+00:00June 22nd, 2020|Categories: How To|Tags: , , , , |

Keep consumers on side with strong brand values The issue of brand ethics is not new, nor is the idea of customers choosing to avoid brands that they perceive to be out of sync with their personal values. Customers like to invest in brands that they feel share their ethical outlook, hence the success [...]

How to choose the best domain name for your small business

2020-01-02T16:14:11+00:00February 13th, 2019|Categories: How To|Tags: , , , , |

How to choose the best domain name for your small business If you’re starting a small business, then choosing a domain name can be a lot like choosing a name for a new baby - with the added complication that it has to be unique. We strongly recommend choosing (and securing) your domain [...]

Direct mail vs email marketing for SMEs

2019-02-13T12:33:59+00:00February 13th, 2019|Categories: Technology Trends|Tags: , , , , |

Direct mail vs email marketing for SMEs Every time a new invention comes along, someone invariably predicts the demise of the old one. Sometimes they are right, for example, you don't tend to see many VHS recorders these days, but sometimes they are very wrong and either the new invention flops (Minidiscs, anyone?) [...]

Direct marketing and GDPR

2018-08-01T11:41:04+00:00August 1st, 2018|Categories: Compliance|Tags: , , , , |

Direct marketing and GDPR Despite GDPR having been a reality for about a month now, there are probably a number of businesses, particularly small ones, that are still getting to grips with what GDPR means in practice, especially with regard to direct marketing, so here is a brief guide to what you need [...]

Microtargeting for marketers

2018-08-01T11:38:56+00:00August 1st, 2018|Categories: Technology Trends|Tags: , , , |

Microtargeting for marketers The word “microtargeting” has acquired rather sinister connotations of late, thanks to the political scandal from which Facebook is currently working to extract itself. Like many scandals, however, the issue is not actually the approach itself, but how it was used. So, as well as targeting potential voters with political [...]

Small business marketing tools

2018-06-20T13:11:08+00:00June 20th, 2018|Categories: Cloud Services|Tags: , , , , , , , , |

Small business marketing tools Getting people to notice you is possibly the single biggest challenge faced by small businesses and it’s fundamental since nobody is going to buy anything from you, be it goods or services, unless they know you exist and believe you can provide a solution to whatever problem it is they [...]

B2B communications and GDPR

2018-04-09T13:40:07+00:00January 24th, 2018|Categories: IT Security|Tags: , , , , |

B2B communications and GDPR GDPR is, fundamentally, all about the protection of personal data; basically it’s about an individual’s right to privacy. As such, most of the literature around it has tended to focus on what businesses need to do to protect customer data and to ensure that all marketing communications are compliant [...]