Digital Ad Conversions Propped Up By TV Ads

2020-09-22T08:04:51+00:00September 22nd, 2020|Categories: Technology Trends|Tags: , , , , |

Digital Ad Conversions Propped Up By TV Ads For many years now, marketers and advertisers have moved away from traditional media, especially TV. This is largely due to its lack of attribution and trends moving more online. However, new research from Viewers Logic shows exactly how much TV impacts on Facebook & Google click-through [...]

Top three tools to make sense of Google Analytics

2020-07-20T17:26:42+00:00July 20th, 2020|Categories: Cloud Services|Tags: , , |

Top three tools to make sense of Google Analytics Understanding what is going on behind the scenes of your website is the key to understanding your customers and what they want, and how to improve your business. For e-commerce businesses, you can see which products get the most views and which are ignored [...]

How to set up your first webinar

2020-07-06T14:52:31+00:00July 6th, 2020|Categories: How To|Tags: , , , , , |

How to set up your first webinar The ability to host webinars has to be one of the greatest benefits of the internet. Webinars just have so much flexibility and so many uses for brands and organisations to convey information, from HMRC offering webinars on self-assessment to self-employed workers, to companies using a [...]

Recovering your Website after Being Hacked

2020-07-02T14:41:08+00:00July 2nd, 2020|Categories: How To, IT Security|Tags: , , , , , , |

Recovering your Website after Being Hacked Every business should be doing everything it reasonably can to prevent its website from being hacked. But you also need to have at least a basic plan in place for what you are going to do if the worst does happen. Here are some tips to start [...]

Avoiding scam apps

2020-06-30T16:48:37+00:00June 30th, 2020|Categories: IT Security|Tags: , , , , |

Avoiding scam apps Apple and Google take very different approaches to managing their respective app stores. Apple has a (notoriously) lengthy approval process, which means that the apps in its store are, effectively, highly curated and therefore very likely to be both safe and functional. Google, by contrast, generally lets developers upload whatever they [...]

With Backstory, you can scan your system for hackers

2020-06-26T07:58:14+00:00June 26th, 2020|Categories: IT Security, Technology Trends|Tags: , , , |

With Backstory, you can scan your system for hackers While films and TV programmes may give the impression that internet security work is glamorous, in reality, much of it is simply detail-orientated slog. Much of security simply consists of comparing and contrasting one or more sets of circumstances in order to spot differences [...]

Google My Business improves its options for service businesses

2020-06-26T07:55:05+00:00June 26th, 2020|Categories: How To|Tags: , |

Google My Business improves its options for service businesses There has been plenty of media coverage about the competition between the internet and the high street, but relatively little about the many businesses that are neither typically “online” nor with a physical presence that customers can visit. Numerous service businesses, such as plumbers [...]

Why Google pulled the plug on its AI ethics panel

2020-06-22T12:06:47+00:00June 22nd, 2020|Categories: Technology Trends|Tags: , , |

Why Google pulled the plug on its AI ethics panel In its youthful beginnings, Google’s slogan was “Don’t be evil”. Amusement at this memory may be an unfair reflection on the company’s moral standards, but it is an understandable response to some of the company’s behaviours, in particular, its increasing use of artificial intelligence. [...]

Google+ has a data breach that could lead to its downfall

2020-01-02T15:52:53+00:00January 2nd, 2020|Categories: Cloud Services|Tags: , , , , |

Google+ has a data breach that could lead to its downfall Contrary to popular belief, not everything Google touches turns to gold, Google+, for example, has long struggled – outside of a very niche audience – and it’s an open question as to why Google has kept the service alive for so long, [...]

Recovering from a hacking attack on your website

2018-12-24T09:13:07+00:00December 24th, 2018|Categories: IT Security|Tags: , , , , |

Recovering from a hacking attack on your website Hacking attacks are one of the harsh realities of life. While you should, of course, aim to prevent them from happening in the first place, it’s also strongly recommended to have a recovery plan in place in case hackers do get past your security. Here is [...]

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