Microtargeting for marketers

2018-08-01T11:38:56+00:00August 1st, 2018|Categories: Technology Trends|Tags: , , , |

Microtargeting for marketers The word “microtargeting” has acquired rather sinister connotations of late, thanks to the political scandal from which Facebook is currently working to extract itself. Like many scandals, however, the issue is not actually the approach itself, but how it was used. So, as well as targeting potential voters with political [...]

Small business marketing tools

2018-06-20T13:11:08+00:00June 20th, 2018|Categories: Cloud Services|Tags: , , , , , , , , |

Small business marketing tools Getting people to notice you is possibly the single biggest challenge faced by small businesses and it’s fundamental since nobody is going to buy anything from you, be it goods or services, unless they know you exist and believe you can provide a solution to whatever problem it is they [...]

Do you need to resubscribe your email list members to comply with GDPR?

2018-06-14T17:18:54+00:00June 14th, 2018|Categories: Compliance|Tags: , , , |

Do you need to resubscribe your email list members to comply with GDPR? Chances are, your email inbox has been full of companies you have long since forgotten about, pleading with you to resubscribe to their email list in advance of the introduction of GDPR later this month. And while, as a consumer, this [...]