IT Service Articles & News
Our expert team, talks IT Service Innovation
Conscious or unconscious, the bias still exists
Conscious or Unconscious Bias - the bias still exists Bias and feminism is so old hat, right? There is no limit on what women can achieve and any push by women for more is an irrational grievance. Is this the truth? While society accepts women as leaders in [...]
Apple shakes Facebook’s place in the market
Apple shakes Facebook's place in the market It is well known by most users of Facebook that the company has an unnerving ability to deliver content that matches your current concerns. You have a meandering thought about a new pair of trainers, and suddenly all the adverts on the [...]
Website accessibility and your business
Website accessibility and your business Accessibility is not just a matter of law, it is also the right thing to do. But many SMEs do not realise that making your business accessible to disabled people is also based on sound business sense. Ensuring that your business and website are [...]
Why loyalty matters
The Pandemic: Why Customer Loyalty Matters Lockdown felt like a disaster for many people and businesses, so maintaining customer loyalty mattered even more. People were forced to stay at home, non-essential shops closed, and people feared for their livelihood. It is easy to understand why this resulted in [...]
Cyber security working from home
Cyber security when your staff are working from home At the end of October, London’s Hackney Council became the victim of a hack attack. Due to this breakdown in security, many residents were left locked out of essential services and payment portals. While the UK National Cyber Security [...]
Net Promoter Score Software for SMEs
Net Promoter Score Software for SMEs As a small and medium-sized enterprise, any feedback you can seek from your customer is gold dust. It is the means of improving your offering based on customer experience, and the comments can also be used as testimonials for use in marketing. [...]
The 2020 challenge for SMEs
SMEs : Financing & Outsourcing Challenges Nobody could have predicted the events of 2020 and the challenges it posed for SME Business. Even science fiction scriptwriters might have struggled to make people believe in a global pandemic at a time of regulatory uncertainty caused by Brexit and a [...]
Digital Ad Conversions Propped Up By TV Ads
Digital Ad Conversions Propped Up By TV Ads For many years now, marketers and advertisers have moved away from traditional media, especially TV. This is largely due to its lack of attribution and trends moving more online. However, new research from Viewers Logic shows exactly how much TV impacts [...]