Digital Ad Conversions Propped Up By TV Ads

2020-09-22T08:04:51+00:00September 22nd, 2020|Categories: Technology Trends|Tags: , , , , |

Digital Ad Conversions Propped Up By TV Ads For many years now, marketers and advertisers have moved away from traditional media, especially TV. This is largely due to its lack of attribution and trends moving more online. However, new research from Viewers Logic shows exactly how much TV impacts on Facebook & Google click-through [...]

Energy blockchain attracts massive investment

2020-07-20T17:36:05+00:00July 20th, 2020|Categories: Technology Trends|Tags: , , , , |

Energy blockchain attracts massive investment While Bitcoin is still struggling to win mainstream acceptance, its sibling technology, blockchain, has been taking the world by storm. The key point about blockchain is that it is a very secure way of identifying the provenance of an asset and following its progress for as long as necessary, [...]

How remote working affects towns and cities

2020-07-20T17:29:44+00:00July 20th, 2020|Categories: IT Support, Technology Trends|Tags: , , , , , |

How remote working affects towns and cities: the intentional and the unintentional consequences Working from home has been the norm for many employees and businesses during lockdown. It sounds idyllic – and it can be – but there are problems with remote working too. Remote working, if at all possible, was advised during the [...]

The benefits of a bricks and mortar store at Christmas

2020-07-06T14:50:35+00:00July 6th, 2020|Categories: Technology Trends|Tags: , , , , |

The benefits of a bricks and mortar store at Christmas Online is where everything happens these days. Except when you want something literally straight away, or when you want to check it yourself (maybe try it on) before buying, or when you want to talk (or just chat) with an actual human rather [...]

Can blockchain help to identify deep fake videos?

2020-07-02T14:53:54+00:00July 2nd, 2020|Categories: Technology Trends|Tags: , , , , |

Can blockchain help to identify deep fake videos? Fakes are nothing new but what is new, however, is the quality of the fakes. In the old days, letters could be forged, but it took great skill to do it well and people were very alert to the danger. Then cameras came along and, [...]

How SMEs can fund R&D and investments in new technology

2020-07-02T14:38:31+00:00July 2nd, 2020|Categories: How To, Technology Trends|Tags: , , , , , |

How SMEs can fund R&D and investments in new technology SMEs can find it difficult to access funding from mainstream lenders, a situation that can be incredibly frustrating for them and can be a major anchor on their growth. This problem has been around since long before the 2008 financial crisis, but has grown [...]