Why loyalty matters

2022-01-06T20:45:34+00:00February 11th, 2021|Categories: How To, IT Support|Tags: , , , , , |

The Pandemic: Why Customer Loyalty Matters Lockdown felt like a disaster for many people and businesses, so maintaining customer loyalty mattered even more. People were forced to stay at home, non-essential shops closed, and people feared for their livelihood. It is easy to understand why this resulted in a degree of pessimism within [...]

How to enable employees to work from home

2020-07-20T17:15:46+00:00July 20th, 2020|Categories: How To, IT Support|Tags: , , , |

How to enable employees to work from home Even though home-working has long been on the rise both globally and in the UK specifically, COVID-19 (aka the Coronavirus) has given it a substantial boost. Hopefully, the virus will be brought under control quickly but the sad fact is that, in an age of [...]

How to find the right audience for your social media marketing spend

2020-07-06T14:58:07+00:00July 6th, 2020|Categories: How To|Tags: , , , , |

How to find the right audience for your social media marketing spend Paid social media advertising is one of the quickest and most effective ways of reaching your target audience. At a time like Christmas, you want to reach your customers where they are most comfortable, so targeting them on their favourite social [...]

How to set up your first webinar

2020-07-06T14:52:31+00:00July 6th, 2020|Categories: How To|Tags: , , , , , |

How to set up your first webinar The ability to host webinars has to be one of the greatest benefits of the internet. Webinars just have so much flexibility and so many uses for brands and organisations to convey information, from HMRC offering webinars on self-assessment to self-employed workers, to companies using a [...]

How B2C SMEs can get the best from Black Friday marketing

2020-07-02T16:59:25+00:00July 2nd, 2020|Categories: How To|Tags: , , , , , |

How B2C SMEs can get the best from Black Friday marketing Black Friday may have started as a U.S. tradition, but by this point, in time it’s firmly established here in the UK, which means that B2C SMEs need to take it seriously. With that in mind, here are some tips as to [...]

Recovering your Website after Being Hacked

2020-07-02T14:41:08+00:00July 2nd, 2020|Categories: How To, IT Security|Tags: , , , , , , |

Recovering your Website after Being Hacked Every business should be doing everything it reasonably can to prevent its website from being hacked. But you also need to have at least a basic plan in place for what you are going to do if the worst does happen. Here are some tips to start [...]

How SMEs can fund R&D and investments in new technology

2020-07-02T14:38:31+00:00July 2nd, 2020|Categories: How To, Technology Trends|Tags: , , , , , |

How SMEs can fund R&D and investments in new technology SMEs can find it difficult to access funding from mainstream lenders, a situation that can be incredibly frustrating for them and can be a major anchor on their growth. This problem has been around since long before the 2008 financial crisis, but has grown [...]

How to identify a phishing scam

2021-12-23T16:23:46+00:00June 29th, 2020|Categories: How To, IT Security|Tags: , , |

Phishing : How to identify Phishing Scams Phishing scams are scams in which fraudsters attempt to trick people into revealing personal security information. The fraudster can then monetise this in some way. Most phishing is done by email, through texts and phone calls may also be used. The bad news is that it [...]

Google My Business improves its options for service businesses

2020-06-26T07:55:05+00:00June 26th, 2020|Categories: How To|Tags: , |

Google My Business improves its options for service businesses There has been plenty of media coverage about the competition between the internet and the high street, but relatively little about the many businesses that are neither typically “online” nor with a physical presence that customers can visit. Numerous service businesses, such as plumbers [...]

Using video to boost social media engagement

2020-06-26T07:48:18+00:00June 26th, 2020|Categories: How To|Tags: , , |

Using video to boost social media engagement Online videos may have started as a bit of a quirky gimmick, but they are now firmly established as one of the cornerstones of social media and using them well can really boost engagement with your brand. As with most aspects of social media, there are some [...]

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