Articles2018-08-03T15:10:20+00:00

Articles

Our expert team, talks business IT

Direct marketing and GDPR

Direct marketing and GDPR Despite GDPR having been a reality for about a month now, there are probably a number of businesses, particularly small ones, that are still getting to grips with what GDPR means in practice, especially with regard to direct marketing, so here is a brief [...]

Microtargeting for marketers

Microtargeting for marketers The word “microtargeting” has acquired rather sinister connotations of late, thanks to the political scandal from which Facebook is currently working to extract itself. Like many scandals, however, the issue is not actually the approach itself, but how it was used. So, as well as [...]

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